Project:    Lifestyle Marketing Client:      A&T Project Developments return to our work

 

How can we sell lifestyle?

By Giving It the Value It Deserves

Downtown homes were leading increasing values in real estate in BC.  So when a Kamloops developer wanted to demand a premium price for their urban condos, they turned to Communication Solutions to communicate the "value" of lifestyle. 

To appeal to potential urbanites, this real estate development needed to differentiate from all others (and demand a premium price), by proposing a new "quality" of urban lifestyle.  Our branding, marketing and sales strategy highlighted how this development was at the front of the curve of gentrification within the downtown core, and supported lifestyle changes many prospective buyers were looking for.

Services Provided

Branding
WebSite Development
Media Relations
Advertising Planning and Products
E-marketing Strategy and Services

Results

More than 75% of Mosaic homes were pre-sold at not before seen prices for condos outside the lower mainland of BC, with one roof-top patio unit setting a price-paid record for a condo in Kamloops.  The Mosaic Sales Brochure recieved top honours from the Association of Marketing and Communications Professionals.