Creating a Social Dialogue on Air and Health

We’ve noticed a pattern in many social marketing programs aimed at behaviour change. Too many messages promoting a change in behaviour focus on encouraging people to do something, and completely by-pass the importance of awareness and understanding of a topic. This whitepaper walks you through four stages of communication that not only support your goal of encouraging action, they are in our opinion, mandatory for successfully creating the social dialogue that leads to change.

Download this whitepaper below and its companion worksheet – The Four Phases of Change Communication Worksheet.