News

 

OUTDOOR HEALTH IN OUR OWN BACKYARD – Our work often takes us to places across Canada and the US so we are really pleased to have been selected to guide the communication strategy for an AirShed Management Plan in our local community of Kamloops. Air Quality is but one pillar of the Sustainable Kamloops initiative.

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IS WHAT YOU'RE SAYING PART OF THE PROBLEM OR THE SOLUTION? - Despite much promotion of the benefits of flu vaccines, the fact is less than 50% of people get the shot. Why? Because behaviour change, especially related to personal health, is a very complex process. And too many communication programs fail to recognize the stages of change communication. Download our stage communication worksheet help measure where your organization is at in relation to communication outreach planning.

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FACT - 1/3 of Canadians listed air pollution as a top of mind environmental problem or health hazard (2010 Environics Research Group). However, 6 out of 10 say they’ve not taken protective action in response to air quality advisories. These survey results support our opinion on health promotion communication - that people must feel personally connected to an issue and see a personal need to act. See how we addressed this challenge in British Columbia.

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JOIN THE CONVERSATION - We’ve had some interesting conversations lately - the most recent with Dr. A.J. Hedley, MD, FRCP, Honorary Professor with the School of Public Health at the University of Hong Kong, and one of the world’s leading experts on the health impacts of air pollution. To stay current on whom we’re talking to and what we’re thinking, follow our team on Twitter. Not on Twitter? Visit our homepage for daily highlights of our 140 character conversations.

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HELPING YOUTH GET ACTIVE ON LUNG HEALTH - In what may become part of a national Lung Health Framework - we helped Canada's Clean Air Champions develop a communication plan to spread the word about air quality and its impact on health and athletic performance to sport organizations, coaches and active youth across the country.

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TOTAL BUSINESS REVIEW - Our team is participating in a “Total Business Review” with internationally  renowned agency management guru David Baker of ReCourses. If you manage anything, we recommend you read David's newest book, Managing Right for the First Time.

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WE CAN – We created this video to motivate our community toward a more socially, economically and environmentally sustainable future. Watch the video.

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HELPING SENIORS CHOOSE CHANGE - Appealing to seniors (and those who care for them) is what RiverBend Seniors Community - and our marketing campaign for this development - is all about. See why Marjorie won't hang her hat anywhere else!

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DISCOVERING THEIR NATURE - When The District of Logan Lake asked us to redevelop their website, we led them through a process that now encourages people to "discover their nature."

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AN OLYMPIC LESSON - We end this newsletter with a link to one of our favorite clips from the coverage of the Olympics.  American’s description of Canada – a history lesson for youth on both sides of the 49th.

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DOING MORE WITH LESS Strong companies transform economic downturns into organizational upturns - by renewing their focus on bottom-line results and by reinvesting in building and strengthening key relationships, with customers, clients, suppliers and employees.  These are the relationships which are going to attract new business and market share when the tide turns.  We are advising our clients not to retreat - but rather to rethink and rebuild.  Our new website is just one way we are walking the talk.

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A TRUE MEASURE OF INFLUENCE Although Thompson Life Magazine considers those on our team among the regions “top influencers”  we think the true measure of influence can be found in this blog entry "The Power of Marketing" which highlights how the video we developed - Place in the Sun - continues to provide results for the City of Kamloops.

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ON THE MOVE Our specialty in presentations, training and facilitation has kept us busy!  See where we have been and why.   >> learn more

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OUR WORLD We are doing our part.  That’s why Kate Stebbings, ABC is helping build stronger children, families and communities as a member of the Board of the Kamloops YMCA.  And Kristina Benson is helping Thompson Rivers University train the next generation of visual arts experts.  >> learn more

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TEST OF THE BEST While our focus is on results, it’s also nice to put our work to the “test of the best”.   In June 2009 our team received three Gold Quill Awards from the International Association of Business Communicators, as well as a Silver Award of Excellence from the Canadian Public Relations Society. >> learn more