How can we connect with seniors? 

By Helping Them (and their families) Choose Change

Many seniors are concerned about what will happen as they age and require more support. However, for many, their current home won't support their changing needs.  This presented an opportunity for our client to build a solution, and for us to help them convince seniors to embrace change.

We branded this residence as a "seniors community" - no fancy words, just simple language to help seniors feel comfortable with change.  But the marketing was far from boring; it blended common emotions about change, confidence and security, with a splash of humour - to speak to what seniors want for themselves and what their grown kids want for them too!

Our sales strategy is based on relationship building. The RiverBend website, advertising and media relations program began the sales processes - and the conversations required - to help seniors choose change. 

Services Provided

Branding
Sales Strategy
Marketing Communications Plan
Website Development
Advertising Planning and Products
Media Relations

Results

Interest in RiverBend has been consistent since the campaign launched with more than 2,000 visits to the website resulting in more than 250 enquiries - many enquiring for themselves or for their parents. Seniors purchased suites at RiverBend almost two years in advance of occupancy. Continued e-marketing and media relations have resulted in more than 30 new enquiries per week.

RiverBend is now fully sold and the developer is planning to expand the development.

In October 2011, the print advertising strategy we developed and executed for RiverBend Seniors Community was honoured for excellence with a Gold Keystone Award by the Canadian Homebuilders Association – Kamloops.

Visit www.theriverbend.ca >