Executive Media Training

We believe the most powerful tool a business leader possesses is their verbal leadership skills -- their ability to effectively and memorably share their organizations' story.  This is a critically important skill when interacting with the news media as the news media has the power to reach many people who may be important to your organization, to stimulate public dialogue, shape opinion and potentially influence action.

Messages matter.  In a world of information overload, making your message as precise, visual and memorable as possible is a critically important skill.  Our Executive Media Training program does not teach you to stick to key messages regardless of what is being asked.  On the contrary, we train our program participants on the constructive balance between being reactive to media interests and proactive about effectively communicating their organization's interests. 

Customized to meet the needs of each group, our executive media training session provides:

• the context, needs and motivations of various types of journalists and editors within traditional media and social media outlets
• key message development to ensure messages are simplified, memorable and effective
• techniques for answering difficult questions and maintaining credibility
• how to organize a news conference and other media events including photo opportunities

Our media training program provides new perspectives on media relations practices, equips spokespersons with advanced techniques and offers the opportunity to put this learning to practice through recorded media interview simulations.

If you are interested in this session, please email us.