Project: Fundraising Video Client:   University Foundation return to our work

 

How can we get donors to give more?

By Helping them "Experience" Generosity

Thompson Rivers University Foundation had a long list of generous donors who they communicated with regularly about their cause.  But they needed to motivate new donors to give - and existing donors to give more. 

We focused on the motivators of generosity, and developed a Macromedia Flash movie to pair key emotional rewards felt by donors and student beneficiaries with all the required rational information about the University and its programs.  Instead of talking about generosity, we gave donors a way to experience it - and inspired greater generosity.

Services Provided

Communications Strategy
Campaign Theme and Key Messages
Macromedia Flash Production

Results

When premiered at the Foundation’s annual campaign kick-off, event donations doubled over the previous year.  This flash movie is now being used as an audio visual tool in fundraising presentations with both current and potential donors - ensuring fundraisers have tapped a donor's emotions before trying to tap into their generosity.