Project: Marketing Strategy Client: City of Kamloops

How can we promote our community's strengths?

By Showing How "We Are Made for This"

The City of Kamloops bid for the 2015 Canada Winter Games was a way of showing the Canada Games Council and sport organizations across Canada the sport hosting capacity of Canada's Tournament Capital.  

By highlighting Kamloops' world-class sport infrastructure, strong community and volunteer support and a business community eager to partner, Kamloops offers sport organizations, and their participants, an exceptional athlete experience. We partnered with the City of Kamloops, Thompson Rivers University, Sun Peaks Resort and a volunteer bid committee on a year long process of documenting and demonstrating Kamloops' readiness to host regional, national and international sport events.

Service Provided

Project Management and Business Strategy
Strategic Communications Planning
Sustainability Planning and Consultation
Board Facilitation
Design and Print Production
Interactive Media and Audio Production
Community Engagement

Results

Following a visit to Canada's Tournament Capital, the Chair of the Canada Games Bid Evaluation Committee expressed confidence in what Kamloops could offer; 

        "We were witness to the power of community engagement and...
        your community was represented through levels of government, 
        cultural representatives and children who all wore the excitement 
        and anticipation of the possibilities on their faces. The site visits 
        reinforced the confidence we have and the Canada Games Council
        knows that the Canada Games property would be in good hands. 
        Your pride was evident."

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