Strategic Thinking:

The City of Kamloops was meetings its fiscal reporting obligations in typical government to government style.  Following the success of the destination marketing flash movie we created which positioned Kamloops as the "Place in the Sun", we convinced the City there was a broader audience and purpose for their annual report.  With their blessing, we approached their Annual Report as not only a reporting tool but also as community relations and destination marketing solution.

Creative Solutions:

We created a cost-effective full colour, soft cover "coffee-table" style publication which paired dynamic images of life in Kamloops with short stories illustrating progress linked to their annual strategic goals.  While demonstrating fiscal responsibility and transparency, this annual publication told a pride-building story of life in Kamloops and became a publication that agencies and business in Kamloops anticipated and displayed year-round.

Tangible Results: 

This approach, and the creativity in its execution, has made this publication one of the City's key marketing tools for attracting new businesses and residents.   Today, you will find it on display throughout the city as well as in economic development offices as far away as China and Chile.