How can we promote our community?

By Helping Them Discover Their Nature 

The District of Logan Lake knew their community logo and website needed to more fully express what was great about living, working and playing in their community. They asked Communication Solutions to help create a new community "identity" and determine how their website could better meet the needs of residents, tourists and businesses.

We began our research by reviewing web statistics to identify the most commonly viewed pages on their current website.  We then created a web survey to determine what was most valued about Logan Lake. We learned from residents, tourists and business leaders they believed Logan Lake was a friendly community with exceptional outdoor activities. Through further consultation with community leaders, we identified it was in "their nature" that differentiated them from other communities.  Their new community logo and website reflected this research and has met with support from residents and community leaders alike.  

Services Provided 

Brand and Tagline Development
Community Consultation
Website Redevelopment

Results

The Mayor and Council of the District of Logan Lake embraced the 'evolution' of their former crest to a brand which invites people to discover more about their community.  Their new website now better reflects community assets and supports their community relations, tourism and economic developoment goals.