Resources

Creating a Social Dialogue for Behavior Change

We’ve noticed a pattern in many social marketing campaigns aimed at taking action in support of health and/or the environment. Learn more in this white paper about the pattern and our approach to behaviour change communication using examples from Communication Solutions work promoting air quality and health in Canada. >>access resource

The Four Phases of Change Communication Worksheet

Download our user-friendly worksheet on four important stages of communcation to consider in any social marketing campaign or initiative. >>access resource

Baptism by Fire: Using Social Media During a Natural Disaster

Learn how Communication Solutions engaged audiences on twitter during a natural disaster to help British Columbians care about air quality. >>access resource

The Value of Social Media in Health Communication

Health organizations using social media can benefit by increasing exposure of their brands or messages. When used strategically, this can lead to exponential reach by people sharing “your” story through their social network(s). >>access resource

Best Practices in Using Social Media

This white paper outlines considerations for using social media in health and/or environment promotion.>>access resource

Resources we've contributed to, or recommend:

Creating Value: Public Relations and the New Brand Strategy

Hosted with permission from the Council of Public Relations Firms >>read more

Get started on your Communication Audit

Hosted with permission from Communication World Magazine and featuring Communication Solutions' Wendy Heshka in an interview with author Karen Vahouny, ABC >>read more

Introducing the Triple Bottom Line

KPMG highlights why organizations benefit from communicating Corporate Social Responsibility to stakeholders >>read more

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