Project: Strategic Communication Plan
Client: Government of Alberta

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How can we get people to protect their health, and their environment?

By increasing awareness and making it personal.

Several factors contributed to national interest in Alberta’s air quality, including a new clean air policy, smoke from forest fires, global attention on oil sands, and numerous groups asking citizens to take action to clean up the air. The Government of Alberta turned to Communication Solutions for a provincial strategy to communicate the connection between air quality and health, and the importance of environmental stewardship.

Services Provided

Audience and Stakeholder Research
Communication Strategy
Extending Reach through Partnership Model
Media Relations Plan
Advertising Plan
Implementation Plan

Results:

Alberta now has a strategic yet actionable step-by-step plan for how to reach and appeal to three distinct audiences, communicating health and environment messages through the key stages required for behavior change - awareness, understanding, engagement and action.

“Thank you Communication Solutions for your amazing work over the past few months. It was incredible working with such a well-managed, disciplined and intelligent group! Everything was on time, status reports were top notch and all deliverables were high quality. You heard our feedback and incorporated it in subsequent drafts.” Crystal Parrell Alberta Environment