How can we brand our company for growth?

By "Building Solutions"

Northern Trailer Group of Companies was poised for rapid growth but needed their brand to be future focused in its appeal to customers as well as employees.

Our research included a "process of discovery” to learn about the company's marketing and communications activities.  The Result? A customer and employer brand based on “building solutions” – for your business and your career. We extended that brand into Northern Trailer's website, advertising, community relations and a recruitment campaign which attracted more than 75 new trades people within one year – a remarkable feat during BC's building boom.

Services Provided

Marketing Communications Audit
PR and Marketing Plan
Branding
Website Redevelopment
Recruitment Advertising Campaign

Results

Northern Trailer earned the honour of Best Manufacturer of the Year by the Chamber of Commerce – and attracted a very profitable aquisition of the company by Horizon North Logistics Inc. of Calgary, Alberta (HNL-T on the TSX).  As part of this publicly traded group of companies, Northern Trailer continues to strengthen its competitive position – and turns to Communication Solutions as its valued partner in all advertising, recruitment, community relations and e-based marketing activities.