Despite our desire to be strategic, communicators are often pushed into reactive mode, mired in irrelevant detail and tasked with implementation of disparate tools. This session will help you leave the confusion on-the-ground and analyze your projects from a new, broader perspective – from 10,000 ft. – allowing you to take a more comprehensive view, to think longer-term and to focus on results.

Strategic communications planning is an essential element in being an effective communicator.  It is a step-by-step process that enables you to support your organization’s business objectives and ultimately increase the value you bring to your company.

Who should attend:

Communication managers or employees with upcoming challenges that would benefit from some planning Individuals who want to increase the impact of their work and their benefit to their organization People who want hands-on practice in setting objectives, analyzing their audience and measuring results Those with potential award winning projects -- this session will follow best-practices which may help your awards submissions

This interactive session will include:

An overview of theory and best-practice in communication planning – what it is, and how to do it Stories and case studies so you can learn how to analyze communication challenges The opportunity for you to outline your own communication plan during group-work and one-on-one counsel

Participants are encouraged to attend with a specific communication project in mind, in order to begin planning for that project.

 

If you are interested in this session, please email us.

 

“The Strategic Communication Planning Workshop was one of the best sessions I’ve been to – great diversity in ways of delivering information (small group, brainstorming, lecture, individual work with feedback), well-organized and best of all you delivered on what was outlined at the start. Excellent work!”

Cara McGregor
Communications Officer
The Law Society of British Columbia