Since the 1940s, it had become common practice in North America to introduce fluoride to water systems to improve public dental health. However in the past 10-20 years fluoridated water sources have become a national and international issue, and many jurisdictions have opted to stop fluoridating water for economic, environmental and health reasons, and in response to an increase in readily available oral hygiene products and foods containing fluoride.
Until recently, the City of Williams Lake, BC, was 1 of only 8 communities in the province that added fluoride to its water supply, under a bylaw passed in 1969. In 2011, Williams Lake City Council committed to hold a referendum on fluoridation in conjunction with its civic election. However, residents of Williams Lake had twice before, in the 1990’s, voted to support the addition of fluoride to their water supply. Low voter turn-out and confusion over the referendum question in these previous situations prompted the City to partner with Communication Solutions to support increased awareness of the issue and encourage residents to cast their vote.
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